Personal Branding Photography:
What is it and why do you need it?
I’m jumping straight into this post today folks, helping you to understand what personal branding photography actually is, who it’s for and why you need it. Let’s dive right in.
so What actually is it?
Fellow photographer, Victoria Garcia actually puts it perfectly. She says:
"Personal Branding photography is exactly what it sounds like, photography for your brand that focusses on your personality."
Personal Branding photography helps you show up online authentically to your customers and look hella good doing it too.
The term personal branding photography actually covers a broad range of genres within photography. It covers portrait photography, headshot photography, lifestyle photography, stock photography, event photography – the possibilities are endless. It all depends on your business and what you need images of.
who's it for?
It’s for business owners where they themselves are the face of their brand. Take my business for example. I am the face of my business and it’s my name that’s up there on the logo. I’m a service based business so I want my customers to connect with ME first and then my photography. What I do is very bespoke as well and people really need to understand who I am before working with me to see if we’re a good fit for each other.
why do you need it?
I’m sure you’ve all heard the saying “people buy from people” and the reason why everyone says it, is because it’s the truth. Personal branding photography is popular amongst small and independent businesses because it gives business owners a chance to really show their customers what they’re about in a more personal way. It also adds credibility and grows trust. If people can see who’s behind the brand of the product/service they’re potentially buying from, it puts them at ease that you’re a real person and they feel like they know you even if they haven’t met you. It means they’re more likely to buy from you.
Personal Branding photography helps you STAND OUT in a crowded online world. When a potential customer is scrolling on Instagram or flicking through stories, you want your posts to be the ones that make them stop and read. The best way to do that is with great imagery. If they’ve been following you for a while and you’ve been putting out consistent imagery that really reflects your brand and values, they should know that it’s your image before they see the username. That’s powerful branding photography girl.
I know that I talk about showing up to your customers, but it’s just as important to show up for yourself too. I know that a branding shoot can work wonders for your confidence. Getting dressed up in clothes that make you feel great, putting on make-up and doing your hair – it’s just a wonderful experience. I know you’re probably thinking “that part sounds great but what happens when it comes to the photo’s” or “ahh I hate having my photo taken” but honestly, that all melts away when you know you’ve picked the right photographer to photograph you.
sign me up for a shooT!
If you’re interested in booking a shoot and want to dip your toe in to find out more, then you can book a free no-strings-attached clarity call to see if a branding shoot with me is going to be right for you. Click here to book a Skype call with me.
To see the amazing female business owners I’ve worked with over the years, head on over to the gallery.